Tag Archives: branding

Mobile Marketing in the Health Nutrition Market

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Dandy

4 innovative tips to keep your brand on the cutting edge

According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.

Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, and customers as well as tap into social media and the ever-increasing number of apps that make life easier. Today’s user relies on their smart phones to access social media accounts, use QR codes, access web sites, or just pass the time by playing games.

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Health Nutrition Marketing to Our Pets

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Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading →

Marketing Health Nutrition to Men

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dockheads

How to make the most of an overlooked market

It’s often been said that Women make more than 85% of all healthcare decisions. While this is true, and it warrants paying particularly close attention to that segment of your target market, you shouldn’t ignore the other 15% of your possible customer base.

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A Roadmap for Health Nutrition Marketing

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Roadmap to Health Nutrition Marketing

3 steps to build your marketing roadmap

Think of preparing a marketing roadmap like planning for a trip. You don’t just drive to another state with absolutely no direction in mind. You have to take the time to plot your course, and consider how you will include any landmarks you’d like to see along the way.

To create an effective marketing roadmap for your health nutrition brand, there are 3 steps you can use to ensure that you arrive at your destination and receive the return on investment that is your ultimate goal. Continue reading →

Cause Marketing for your Health Nutrition Brand

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Bee Speed!!!

5 tips for running a successful campaign

Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.

How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →

Marketing Your Health and Nutrition Brand with Personality

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Use your brand personality checklist to strengthen your social presence

Like people, all brands have a personality. Even if you have not purposely set out to create a personality, your brand will develop one over time. Smart marketers take the time to hone that personality in order to target the right customer base and create a stronger social presence. Continue reading →

Creating Your Health Nutrition Brand Personality

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Done and not done

4 ways to define the social side of your brand

It’s more important than ever for your health nutrition brand to be engaging in all media. The starting place, of course, is to have one, integrated marketing message that you can evolve in a million directions. But, once you’ve accomplished that, you’ve got to have a strategy for carrying that message into the social realm in an authentic way. The key is having a strong brand personality.

Your brand personality is a set of human-like qualities your customers can relate to. Like a friend, people will become attached to your brand because of its purpose, its values and the way it interacts with its community. Is your brand quirky? Is it funky? Does it represent athletes or a certain lifestyle or belief system? If so, people who are attracted to those qualities will adopt your brand and become its ambassadors.

Here are some ways to find your brand personality and start being a brand people can’t stop talking about: Continue reading →

Making a Good First Impression in Health Nutrition Marketing

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Some helpful tips to make your brand stand out and reach your target market

With my experience in Health Nutrition Marketing, I can’t stress enough how important it is to create that successful brand “look” that people associate with your product or service using all marketing channels-—advertising, promotion, direct marketing, video, public relations, Websites, online marketing, and social media. Continue reading →

Marketing Health Nutrition: Innovation in Energy Drinks

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3 ways to differentiate your brand in a growing market

The energy drink market continues to grow at a steady pace worldwide, despite some concerns and a lot of bad press over inhuman high levels of caffeine and other stimulants. Although energy drinks were originally marketed as a way to enhance sports performance, typically they are now marketed to the casual consumer—particularly young people—who is just looking for a rush of energy and great taste. Continue reading →