Using the Principles of Health Nutrition Marketing to Sell Natural Beauty Products

How to use ingredient-focused keywords to boost sales

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Marketing natural beauty products in the same way as general cosmetics will be largely ineffective, because the competition for beauty-related keywords is so fierce. Consumers who are interested in health and health-related beauty products speak a different language. If you really want to drive sales, you’ll want to be sure you are speaking that language, too. My suggestion is to think like a health nutrition brand, and focus on ingredients.

Most natural beauty brands will rely on the keywords general keywords like “organic”, “all-natural”, “plant-derived” or even “chemical-free”. This is an approach that will keep you on par with the competition, but not help you pull ahead. To rise to the top in search results, you will want to consider adding keywords that are more specific to your product or brand. Usually, this means focusing on a trendy ingredient.

Leveraging a trendy ingredient will help carve out a niché for your product. If you sell multiple products, you’ll want to isolate one ingredient for each item. Some examples might be a beauty product that contains hemp. Google “hemp beauty products” right now; I’ll wait…

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Using Images to Drive Social Media in #Health #Nutrition #Marketing

 

4 ways to get started with image-centric marketing

Image-centric marketing is the newest marketing buzzword and for good reasons. Customers are overwhelmed by information, search options and online advertisements. They need information served up in a way that is simple and easy to digest. Breaking up text with images is a great way to do this while still grabbing their attention.

If you are just now getting savvy with Social Media, image-centric marketing probably seems like one more time-consuming “to-do”. In actuality, creating image-related content is not as difficult or mysterious as it may sound. It can even help drive search results in a way that text can’t. Here’s how to start incorporating images into your Health Nutrition marketing: Continue reading

Social Media Marketing Strategies for Your Health Nutrition Brand

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6 tips for staying ahead of the competition

The effectiveness of advertising on social media sites like Facebook, Twitter, Pinterest, Instagram, and LinkedIn is no longer in question. From small startups to large corporations, businesses use social media to increase visitors to their website, bring in new business and improve brand awareness and visibility among their target markets.

Unfortunately, as businesses become comfortable with using social media, they often use the same old approaches over and over again. This is natural, but it is your job to create a buzz. Keeping your social media strategy fresh will help separate you from the competition and keep whatever momentum you’ve already built up going. Here are some ways to push your strategy: Continue reading

Marketing Health Nutrition Products to Moms

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4 ways moms use social media, and why you should care

Moms are constantly seeking advice and comparing their choices to those of other moms. Social Media provides the perfect platform for them to exchange this type of information. Whether it’s Facebook, Twitter or any of the hundreds of other new social sites out there, moms are connecting at record rates.

80% of moms access social media sites to make their buying decisions. 70% of women make the healthcare decisions for their families. Combine those statistics, and it’s clear why Health Nutrition marketers should be targeting moms through social media.

Here are the 4 things you should know about what moms are doing online: Continue reading

Using Instagram To Energize Your Health Nutrition Marketing

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5 steps for visually marketing your brand

Instagram is a simple social media tool that is similar to twitter but uses photos rather than words. If you haven’t tried Instagram yet, I think you will be impressed by the power image sharing can offer your brand. With Instagram, your brand can use images to create a unique experience, promote events and connect with prospective and current customers. Here are 5 ways to make the most out of what Instagram has to offer: Continue reading

Social Media Platforms for Health Nutrition Marketing

A comprehensive cheat sheet for extending your social network

Social media provides Health Nutrition marketers a unique opportunity to interact with customers in a more authentic way than traditional advertising allows. Unfortunately, there are so many social media platforms to choose from that it can be difficult to know how to get started, which platforms are critical, and which ones aren’t worth the time or investment.

As a Heath Nutrition Marketing and Social Media Expert, I believe in keeping it simple from the start. You can always add platforms once you’ve solidified your overall strategy, but if you start by creating too many consumer touchpoints, you won’t manage any of them well.

The best place to start is by understanding the function and uses of social media tools. So here is the Jessica Clay cheat sheet for building a social media strategy: Continue reading

Using Pinterest as a B2B Platform for Health Nutrition Marketing

3 ways getting social with other companies can build your consumer brand

These days, the hottest thing in content marketing is an almost entirely visual platform known as Pinterest. At Pinterest.com, users—including businesses like yours—can create shareable pinboards to display photos, blogs and other online content that is of interest to them. From a user standpoint, Pinterest is awesome because it lets people express themselves quickly and easily. The site is chock full of beautiful pictures, delicious recipes, inspiring articles and more all pinned there by avid users. Continue reading

Marketing Health and Nutrition at Sporting Events and Trade Shows

5 ways to use social media for a profitable return on investment

As an athlete, I often attend and participate in sporting events and sports-related tradeshows on both a local and national level. I make it my business to pay attention to how the attendees are responding to the various offerings, and lately I’ve noticed a pronounced “advertising fatigue” among event goers. Today’s tradeshow and special events audiences have seen it all, which makes it harder and harder to break through all the noise and get their attention. It takes fresh, innovative thinking to stop them in their tracks and show them something they’ve never seen before. Continue reading

Health Nutrition Marketing to Our Pets

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Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading

Using Pinterest to Create an Increase in Traffic to Your Health Nutrition Websites

pinterest marketingTips to increase traffic to your company’s website

Pinterest is growing so fast that the popularity of this social media interface is becoming a daily form of communication for many types of users.

Women have originally dominated using this social media platform but in no time Pinterest is capturing attention in Men, Etailers and Direct-to-Consumer Sites, Brands and Companies, Personal Brands and Personalities, Publications, TV Networks and News Outlets, Bloggers, Writers and Artists.

While interacting with Pinterest I have noticed a large percentage of interactions are food, as in food pictures, recipes, sharing recipes and recommending recipes. This is one avenue that could benefit for your Health Nutrition Brand.

I want to share 4 quick tips on how I think your Health Nutrition Brand could benefit using Pinterest to increase traffic to your company’s website. Continue reading