4 ways to define the social side of your brand
It’s more important than ever for your health nutrition brand to be engaging in all media. The starting place, of course, is to have one, integrated marketing message that you can evolve in a million directions. But, once you’ve accomplished that, you’ve got to have a strategy for carrying that message into the social realm in an authentic way. The key is having a strong brand personality.
Your brand personality is a set of human-like qualities your customers can relate to. Like a friend, people will become attached to your brand because of its purpose, its values and the way it interacts with its community. Is your brand quirky? Is it funky? Does it represent athletes or a certain lifestyle or belief system? If so, people who are attracted to those qualities will adopt your brand and become its ambassadors.
Here are some ways to find your brand personality and start being a brand people can’t stop talking about: Continue reading
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.