4 ways moms use social media, and why you should care
Moms are constantly seeking advice and comparing their choices to those of other moms. Social Media provides the perfect platform for them to exchange this type of information. Whether it’s Facebook, Twitter or any of the hundreds of other new social sites out there, moms are connecting at record rates.
80% of moms access social media sites to make their buying decisions. 70% of women make the healthcare decisions for their families. Combine those statistics, and it’s clear why Health Nutrition marketers should be targeting moms through social media.
Here are the 4 things you should know about what moms are doing online: Continue reading →
4 reasons major HNM brands take gluten-free seriously
A reader of mine recently requested that I write about celiac disease and gluten-free eating. I was surprised at myself for not having broached the subject before. After all, gluten-free is now as common in the health nutrition market as sugar-free or fat-free.
Not long ago, grocery stores were debating whether it was even worth it to stock health foods. Today, Whole Foods is a major retailer, and they now have a section on their website dedicated to educating customers about celiac disease (a digestive disorder caused by an allergy to wheat, barley, and rye) and gluten-free eating.
If you haven’t been paying attention to how gluten-free is impacting the Health Nutrition market, here are 4 reasons you should: Continue reading →
Instagram is a simple social media tool that is similar to twitter but uses photos rather than words. If you haven’t tried Instagram yet, I think you will be impressed by the power image sharing can offer your brand. With Instagram, your brand can use images to create a unique experience, promote events and connect with prospective and current customers. Here are 5 ways to make the most out of what Instagram has to offer: Continue reading →
3 reasons simplifying your message can bolster your brand
It’s marketing 101: Find one unique selling point and commit to it. Keeping it simple makes sense for every brand, whether a large coffee chain or a major retailer. But it’s even more important for your Health Nutrition brand, and here’s why: Continue reading →
4 reasons why combining tactics could be a winning strategy
If you believe the hype, a multi-channel digital marketing strategy is all you need to reach your target audience and build a following. With all of the opportunities created by social media, websites, blogs and banners, why would anyone bother with traditional media anymore?
Because it still works!
Here are 4 reasons I strongly suggest that your brand include traditional media in your overall Health Nutrition Marketing mix: Continue reading →
A comprehensive cheat sheet for extending your social network
Social media provides Health Nutrition marketers a unique opportunity to interact with customers in a more authentic way than traditional advertising allows. Unfortunately, there are so many social media platforms to choose from that it can be difficult to know how to get started, which platforms are critical, and which ones aren’t worth the time or investment.
As a Heath Nutrition Marketing and Social Media Expert, I believe in keeping it simple from the start. You can always add platforms once you’ve solidified your overall strategy, but if you start by creating too many consumer touchpoints, you won’t manage any of them well.
The best place to start is by understanding the function and uses of social media tools. So here is the Jessica Clay cheat sheet for building a social media strategy: Continue reading →
3 ways getting social with other companies can build your consumer brand
These days, the hottest thing in content marketing is an almost entirely visual platform known as Pinterest. At Pinterest.com, users—including businesses like yours—can create shareable pinboards to display photos, blogs and other online content that is of interest to them. From a user standpoint, Pinterest is awesome because it lets people express themselves quickly and easily. The site is chock full of beautiful pictures, delicious recipes, inspiring articles and more all pinned there by avid users. Continue reading →
5 ways to use social media for a profitable return on investment
As an athlete, I often attend and participate in sporting events and sports-related tradeshows on both a local and national level. I make it my business to pay attention to how the attendees are responding to the various offerings, and lately I’ve noticed a pronounced “advertising fatigue” among event goers. Today’s tradeshow and special events audiences have seen it all, which makes it harder and harder to break through all the noise and get their attention. It takes fresh, innovative thinking to stop them in their tracks and show them something they’ve never seen before. Continue reading →
5 steps to sampling your product like a pharma brand
Providing free samples to healthcare professionals is the single most effective marketing tactic of pharmaceutical brands, and they spend billions annually to do it. So, lately I’ve been wondering why more non-prescription health and wellness brands don’t employ the same practices. After all, nutritionists, dieticians and other alternative healthcare providers would be thrilled to offer samples of quality products to their clients, and unlike pharmaceutical brands, there are no legal limitations to how and how often health and wellness brands can sample. Continue reading →
With 10,000 people turning 65 every day in the United States, demand for anti-aging products has nowhere to go but up. Most baby boomers believe that with the right products they can and will stay perpetually young, so even if you don’t solely market your health nutrition brand as an anti-aging solution, you would be missing an opportunity by ignoring this messaging completely. Let’s look at some of the ways in which anti-aging messaging can benefit your health nutrition brand: Continue reading →