3 steps to build your marketing roadmap
Think of preparing a marketing roadmap like planning for a trip. You don’t just drive to another state with absolutely no direction in mind. You have to take the time to plot your course, and consider how you will include any landmarks you’d like to see along the way.
To create an effective marketing roadmap for your health nutrition brand, there are 3 steps you can use to ensure that you arrive at your destination and receive the return on investment that is your ultimate goal.
Step 1: Planning. Every journey starts with a good plan. Begin by locating a guide that knows the marketing landscape and is experienced enough to plot a course that will get you where you want to go. A marketing agency or advertising agency is a good place to locate a guide.
Once a reliable guide has been selected, it’s time to decide on your ultimate destination and the goals you want to achieve along the way. For instance, you might decide your goal is to obtain more clients or customers. Once you’ve outlined your overall goals, create landmarks that will help you gauge your progress.
Step 2: Hit the road. It’s time to get going. You’ll know you are on track when you reach your predetermined landmarks. Here are some examples: 1. You’ve defined your marketing message so your customers understand how you can solve their problems. 2. You’ve successfully spread your message to customers or prospective customers. 3. You’ve turned prospective customers into your customers.
Step 3: Back home. Now that you have completed your journey and found new customers, it’s time to review how successful your trip was, and how you might be more efficient and effective on your next go-round. Review and adjust your strategy. See what worked and what didn’t. Think about how the marketplace may have shifted and what things you can do to stay on track with it.
It’s tempting to think that you can get where you want to go by intuition, but you might be surprised how off-course you can get without a strategy. If you’re serious about driving your health and nutrition brand forward, take the time to develop a marketing roadmap. There will be fewer surprises, and you might actually enjoy the journey.
Read more about building effective health nutrition marketing strategies for your brand:
photo credit: <a href=”http://www.flickr.com/photos/jessicagarro/4264658790/”>jessgrrrr</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by/2.0/”>cc</a>
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.