How to make the most of an overlooked market
It’s often been said that Women make more than 85% of all healthcare decisions. While this is true, and it warrants paying particularly close attention to that segment of your target market, you shouldn’t ignore the other 15% of your possible customer base.
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.