Mobile Marketing in the Health Nutrition Market

Dandy

4 innovative tips to keep your brand on the cutting edge

According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.

Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, and customers as well as tap into social media and the ever-increasing number of apps that make life easier. Today’s user relies on their smart phones to access social media accounts, use QR codes, access web sites, or just pass the time by playing games.

Continue reading

Health Nutrition Marketing to Our Pets

Lucky Dog

Tips on how to sell in the pet industry

If you are a dog owner or another kind of four-legged owner, you understand how important our pets are in our lives. They are a dominant part in our families; they make us feel happy, make us laugh, they snuggle with us, we walk with them, they connect us with other people. There are also positive side effects in having a pet, lifts our mood, feel less lonely, reduces stress, and etc. Clearly we understand how important our pets are to us. Continue reading

Marketing Health Nutrition with Viral Videos

4 ways to create share-worth videos

We all love watching videos online, but what is it that captures our attention and makes us want to watch them all the way through? Personally, I have a short attention span and not a lot of time. I can’t sit through long videos or wait for the action. I prefer short videos that make me laugh or play off of a specific emotion. I believe a video worth sharing is one that has a point of view and gets to the point quickly.

Continue reading

How Social Media Trends Help Health Nutrition Marketing

Social media marketing continues to grow at a popular pace and should play a more significant role in health nutrition marketing

You have probably heard amazing stories of success and fame arising from social media marketing for music artists and even sports stars. Building awareness and appeal for health nutrition products works just the same. The right use of social platforms such as  Twitter and Facebook has the potential to create significant buzz from your brands followers and fans. Continue reading

Health Nutrition Marketing: 3 Facebook challenges pharmaceutical brands have to overcome

Social Media: Changing Business

In today’s Internet-dominated landscape, every CMO—even those in pharma—must have a social media strategy

A lot of pharma brands struggle with the how of using Facebook. In fact, the UK unit of Johnson & Johnson just pulled their Psoriasis 360 page from Facebook after a year because they couldn’t control the content. Continue reading

Health Nutrition Marketing: FDA ready to provide guidance for social media?

Jump on the social media bandwagon

FDA may turn one of the biggest challenges to pharma marketing into a greater opportunity to connect with patients

I am a big believer in pharmaceutical brands being in the social media arena, but for too long the pharmaceutical marketing industry has long been attempting to navigate the world of social media with little if any input from FDA. Continue reading

The New Hero of Health Nutrition Marketing

Social media can get people talking about your sports nutrition brand

Ever since Wheaties first put pictures of athletes on their cereal boxes, famous faces have dominated sport nutrition marketing campaigns. But this type of marketing comes with a big price tag. And we’ve all seen what happens when a brand ties its reputation to an athlete who won’t play by the rules. Continue reading