Nutrition Counseling and Marketing Health Nutrition

These nutrition “experts” could impact your bottom-line

I just stumbled upon an engrossing article written by Michael Ellsberg for Forbes Magazine. In this article, Ellsberg puts forth compelling evidence that the American Dietetic Association (ADA) is attempting to position their agency as the only legal provider of nutrition counseling by gaining legal control over the word “nutritionist” itself. Continue reading

Health Nutrition Marketing: FDA action could make supplements obsolete

FDA action could make supplements obsolete If not for the action of two senators

As anyone in the dietary supplements industry knows, FDA has put forth some disturbing guidelines that would allow the agency to arbitrarily deny the sale of any natural supplement created (or modified) in the past seventeen years, and that would give the agency de facto pre-market approval of pretty much any supplement that comes on the scene. Continue reading

Health Nutrition Marketing: FDA ready to provide guidance for social media?

Jump on the social media bandwagon

FDA may turn one of the biggest challenges to pharma marketing into a greater opportunity to connect with patients

I am a big believer in pharmaceutical brands being in the social media arena, but for too long the pharmaceutical marketing industry has long been attempting to navigate the world of social media with little if any input from FDA. Continue reading

FDA and Health Nutrition Marketing

health nutrition

If you’re worried about stricter government regulations in the dietary supplement industry, don’t be

The good news is that dietary supplements continue to grow as an industry. In the last decade, sales of dietary supplements have quadrupled, and there seems to be no end in sight. The not-so-good news is that this growth has not gone unnoticed by the FDA, which means that more and more of their attention is focused on regulating the industry. Continue reading