Health Nutrition Marketing: 3 Facebook challenges pharmaceutical brands have to overcome

Social Media: Changing Business

In today’s Internet-dominated landscape, every CMO—even those in pharma—must have a social media strategy

A lot of pharma brands struggle with the how of using Facebook. In fact, the UK unit of Johnson & Johnson just pulled their Psoriasis 360 page from Facebook after a year because they couldn’t control the content. Continue reading

Health Nutrition Marketing: FDA ready to provide guidance for social media?

Jump on the social media bandwagon

FDA may turn one of the biggest challenges to pharma marketing into a greater opportunity to connect with patients

I am a big believer in pharmaceutical brands being in the social media arena, but for too long the pharmaceutical marketing industry has long been attempting to navigate the world of social media with little if any input from FDA. Continue reading