Conventional advertising wisdom dictates that brands should stay positive by talking about what they are, not about what they aren’t. Lately, I’m finding very good reasons to do just the opposite. In a marketplace brimming with gluten-free, fat-free, sugar-free (and the list goes on) options that contain unnatural substitutes, consumers are becoming VERY interested in what isn’t in their Health Nutrition products.
Health-conscious consumers have had to learn to read between the lines, so when they see a product advertised as “sugar-free”, for instance, they no longer take that at face value. Instead, they mentally substitute the artificial ingredient they know is there: sugar-free = aspartame, Fat-free = more sugar, etc. Continue reading →
4 reasons major HNM brands take gluten-free seriously
A reader of mine recently requested that I write about celiac disease and gluten-free eating. I was surprised at myself for not having broached the subject before. After all, gluten-free is now as common in the health nutrition market as sugar-free or fat-free.
Not long ago, grocery stores were debating whether it was even worth it to stock health foods. Today, Whole Foods is a major retailer, and they now have a section on their website dedicated to educating customers about celiac disease (a digestive disorder caused by an allergy to wheat, barley, and rye) and gluten-free eating.
If you haven’t been paying attention to how gluten-free is impacting the Health Nutrition market, here are 4 reasons you should: Continue reading →