Organic SEO Marketing for Health Nutrition Brands

Organic

4 ways creating natural content is like selling organic products

As Health Nutrition marketers we don’t often consider the difference between SEO and organic SEO, but it’s important to remember they are not the same thing. Basic SEO is about manipulating content to ensure that search engines can read it. Organic SEO is about writing quality, targeted content to ensure that the right people read it. It’s like comparing brand name tomatoes to the organic varieties. They share similarities, but the natural approach always results in a more satisfying product. Here are 4 reasons the same is true for organic SEO:

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Social Media Platforms for Health Nutrition Marketing

A comprehensive cheat sheet for extending your social network

Social media provides Health Nutrition marketers a unique opportunity to interact with customers in a more authentic way than traditional advertising allows. Unfortunately, there are so many social media platforms to choose from that it can be difficult to know how to get started, which platforms are critical, and which ones aren’t worth the time or investment.

As a Heath Nutrition Marketing and Social Media Expert, I believe in keeping it simple from the start. You can always add platforms once you’ve solidified your overall strategy, but if you start by creating too many consumer touchpoints, you won’t manage any of them well.

The best place to start is by understanding the function and uses of social media tools. So here is the Jessica Clay cheat sheet for building a social media strategy: Continue reading