After recently attending the Direct Marketing Association in San Diego, I found out that not only am I not behind on current trends, I actually know much more than I even thought. I left breathing a very big a sigh of relief. These days it’s hard to know what we know, so moments like these are priceless.
As always, marketers are searching for their niche in an increasingly overcrowded, noisy market. What I discovered is too many brands are trying to be everything to everyone. A better approach is to simplify your Health Nutrition brand’s main marketing message and share it more effectively in the digital world. Here are 3 ways to do that:
There are hundreds of health and wellness influencers out there, and they are all trying to figure out how to reach your target audience. Content marketing is a great way to carve a niche for your brand. Unfortunately, it isn’t cut and dry. Content marketing can be frustrating when you aren’t seeing measurable results, and you aren’t sure if your efforts are worth it. They are! You just have to stay on target, use the right tone, and be sure that you are speaking to the appropriate audience.
Here are 4 ways to help your brand’s message break through:
4 ways to make healthy foods and beverages appealing to children
Type-2 Diabetes is more common in children than ever before thanks to a society that serves up a steady diet of fast food and junk food advertising. According to the Institute of Medicine (IOM), “Food marketing intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.”
As a fitness expert, I’m acutely aware of how nutrition fuels the mind, body and spirit, and I feel that Health Nutrition Marketers are doing children a service by combating these messages with a healthy alternative. Traditional advertising can be manipulative and inappropriate for young children, but I think healthy food and beverage marketing is responsible marketing when education is the main goal.
With that said, here are some ways that your Health Nutrition brand can reach out and help educate a younger market by speaking their language:
4 reasons why combining tactics could be a winning strategy
If you believe the hype, a multi-channel digital marketing strategy is all you need to reach your target audience and build a following. With all of the opportunities created by social media, websites, blogs and banners, why would anyone bother with traditional media anymore?
Because it still works!
Here are 4 reasons I strongly suggest that your brand include traditional media in your overall Health Nutrition Marketing mix: Continue reading →
Email marketing may seem like a pretty mundane and tedious tactic compared to a lot of the some of the newer approaches to marketing, but the truth is, it is still one of the smartest, cheapest and most effective ways to market Health Nutrition products.
The key to successful email marketing is to acquire a vast number of subscribers. The success of any and every email campaign you launch will hinge on the number of current and potential customers you can reach.
Here are 5 simple steps that I use when launching an email marketing campaing. I think they will help improve the response you get from your Health Nutrition email marketing efforts: Continue reading →
Understanding what motivates Millennial’s to make healthy choices could greatly impact your ability to market health and nutrition products to them
There’s a new generation of customers coming of age: the Millennials (born between 1980-2000).
Millennials are often defined as digital natives, so you would think this generation would naturally be healthier. The truth is, Millennials know a lot about healthy habits, but tend to ignore what they know. Instead, they are glued to their digital devices, they exercise less, they eat more fast food, and, being young, they do not make health a priority. Continue reading →
Tech-weary marketers are skeptical about trying new tactics, and QR codes are one of those that are not always top of mind. Many assume that only a small group of tech-savvy consumers respond to QR codes, and the risks of using them incorrectly seem to outweigh the benefits. Continue reading →
How to drive more visitors to your health and nutrition website without substantially increasing your marketing budget
Whether you are marketing a pharmaceutical brand or herbal and nutritional supplements, you have most likely put vast amounts of effort into creating a website that is informative and engaging. Unfortunately, if potential customers can’t find you, all of that hard work is wasted. Continue reading →
Don’t overlook a big opportunity based on misconceptions
Marketing health and wellness products to the boomer generation may seem like a no-brainer. They are proactive consumers who are motivated to do what it takes to stay active and vibrant as long as possible. They also have a lot of spending power—over $1 trillion annually. Continue reading →