Category Archives: Social Media

How Social Media Trends Help Health Nutrition Marketing

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Social media marketing continues to grow at a popular pace and should play a more significant role in health nutrition marketing

You have probably heard amazing stories of success and fame arising from social media marketing for music artists and even sports stars. Building awareness and appeal for health nutrition products works just the same. The right use of social platforms such as  Twitter and Facebook has the potential to create significant buzz from your brands followers and fans. Continue reading →

Marketing Health Nutrition Using QR Codes

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4 reasons QR codes are a fit for your market

Tech-weary marketers are skeptical about trying new tactics, and QR codes are one of those that are not always top of mind. Many assume that only a small group of tech-savvy consumers respond to QR codes, and the risks of using them incorrectly seem to outweigh the benefits. Continue reading →

4 Ways to Use Pinterest for Health Nutrition Marketing

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Pinterest has many uses for health nutrition marketers

I’m the first to admit that, in the past, I never would have suggested that health and nutrition brands bother with Pinterest.com, the social website that allows users to “pin” videos and other content they like on a pinboard other users can rate. Pinterest is one of the newest social networking platforms, and the site itself forbids direct sales content. Like many marketers, I put it on my mental backburner, and I hadn’t thought about it since, until I read a recent article by Susan Gunelius. Continue reading →

Health Nutrition Marketing: 3 Facebook challenges pharmaceutical brands have to overcome

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Social Media: Changing Business

In today’s Internet-dominated landscape, every CMO—even those in pharma—must have a social media strategy

A lot of pharma brands struggle with the how of using Facebook. In fact, the UK unit of Johnson & Johnson just pulled their Psoriasis 360 page from Facebook after a year because they couldn’t control the content. Continue reading →

Health Nutrition Marketing: FDA ready to provide guidance for social media?

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Jump on the social media bandwagon

FDA may turn one of the biggest challenges to pharma marketing into a greater opportunity to connect with patients

I am a big believer in pharmaceutical brands being in the social media arena, but for too long the pharmaceutical marketing industry has long been attempting to navigate the world of social media with little if any input from FDA. Continue reading →

The New Hero of Health Nutrition Marketing

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Social media can get people talking about your sports nutrition brand

Ever since Wheaties first put pictures of athletes on their cereal boxes, famous faces have dominated sport nutrition marketing campaigns. But this type of marketing comes with a big price tag. And we’ve all seen what happens when a brand ties its reputation to an athlete who won’t play by the rules. Continue reading →