Pinterest has many uses for health nutrition marketers
I’m the first to admit that, in the past, I never would have suggested that health and nutrition brands bother with Pinterest.com, the social website that allows users to “pin” videos and other content they like on a pinboard other users can rate. Pinterest is one of the newest social networking platforms, and the site itself forbids direct sales content. Like many marketers, I put it on my mental backburner, and I hadn’t thought about it since, until I read a recent article by Susan Gunelius.
Gunelius outlines 10 ways that marketers can use Pinterest for indirect marketing without violating the Terms of Service of the site itself. Many of these creative ideas can easily apply to health and nutrition marketing, and you are only limited by your imagination.
Here are a few of the ideas listed for using Pinterest to indirectly market your health nutrition brand:
1. Custom product pinboards:
As a health and nutrition brand, you could create custom product pinboards that indirectly market those products. For example, you could pin images and articles about the benefits of the ingredients you use, or pin “how to” pin videos that support the use of your product.
2. Market research:
One of the best suggestions in this article was to use Pinterest for informal market research by publishing images of products in development and asking for people to share their thoughts through comments.
Pin It button: You can add a “Follow Me on Pinterest” button to your website as well as a “Pin It” button which lets people quickly and easily pin your image and video content.
To get broader exposure, you can publish the content you publish on your blog, Facebook Page, and other social media profiles on Pinterest pinboards. You can also create a contest on your Facebook page and ask people to “pin” items to Pinterest as part of that contest.
4. Coupon pinboards:
For health and nutrition brands that use coupons, creating a pinboard of those coupons is a great way to share them with a wider audience.
This is just a sample of the many great ways you can use Pinterest to promote your brand. Click on the following link to read Susan Gunelius’ “10 Creative Ways to Use Pinterest for Marketing”
If you enjoyed learning more about Pinterest, be sure to check out these other great social media tactics for marketing your health nutrition brand:
Social Media Marketing Strategies for Your Health Nutrition Brand
Using Instagram To Energize Your Health Nutrition Marketing
Marketing Health Nutrition with Viral Videos
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.