Pinterest is growing so fast that the popularity of this social media interface is becoming a daily form of communication for many types of users.
Women have originally dominated using this social media platform but in no time Pinterest is capturing attention in Men, Etailers and Direct-to-Consumer Sites, Brands and Companies, Personal Brands and Personalities, Publications, TV Networks and News Outlets, Bloggers, Writers and Artists.
While interacting with Pinterest I have noticed a large percentage of interactions are food, as in food pictures, recipes, sharing recipes and recommending recipes. This is one avenue that could benefit for your Health Nutrition Brand.
I want to share 4 quick tips on how I think your Health Nutrition Brand could benefit using Pinterest to increase traffic to your company’s website.
1) Each pin is a link to an external website, so pin photos or anything that you would want to link back to your website to Pinterest. For instance you could pin recipes, your products, videos, testimonials, capabilities and etc. You pin anything you think is relevant to link back to your website.
2) Pin content that your customers are also interested in therefore they will click through and visit your website. Once you have discovered what your customers want and have a general setup in mind, you can then begin to create boards based on their likes and what you’re selling.
3) Be sure to interact and comment on potential customers. Observe and comment, you can mention other users in a comment by typing @username. It’s important to do a lot of commenting, sharing and repinning in order to get noticed as well as building relationships.
4) Spend several minutes a day building your following on Pinterest, keep your presence alive and well. Set a Pinterest daily schedule and stick to it, you will not make progress on building relationships with potential customers if you do not stick to a regimented schedule of using Pinterest on a daily basis.
Pinterest is another social media tool to help increase traffic to your Health Nutrition website, use it wisely and consistently and it will be beneficial for marketing to your consumer. Always offer thought and leadership ideas and use your pins to educate, these simple ideas will keep people coming back.
Here’s a link I found that you can see what has been shared from your website or blog: http://pinterest.com/source/ ADD YOUR URL HERE
As Pinterest continues to evolve I’m certain there will be more opportunities to drive traffic, leads and sales . Happy Pinning! Read about about social media marketing for your health nutrition brand below:
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.