Type-2 Diabetes is more common in children than ever before thanks to a society that serves up a steady diet of fast food and junk food advertising. According to the Institute of Medicine (IOM), “Food marketing intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.”
As a fitness expert, I’m acutely aware of how nutrition fuels the mind, body and spirit, and I feel that Health Nutrition Marketers are doing children a service by combating these messages with a healthy alternative. Traditional advertising can be manipulative and inappropriate for young children, but I think healthy food and beverage marketing is responsible marketing when education is the main goal.
With that said, here are some ways that your Health Nutrition brand can reach out and help educate a younger market by speaking their language:
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.