How to drive more visitors to your health and nutrition website without substantially increasing your marketing budget
Whether you are marketing a pharmaceutical brand or herbal and nutritional supplements, you have most likely put vast amounts of effort into creating a website that is informative and engaging. Unfortunately, if potential customers can’t find you, all of that hard work is wasted.
So, how do you drive more visitors to your health and nutrition website without substantially increasing your marketing budget?
A recent article written by Ilya Pozin of Forbes offers 10 proven suggestions. Some of these suggestions may seem obvious, but as marketers we often take for granted that we “know” things that we aren’t actually doing. I think this is an excellent list of marketing tactics to use as a gut check. As you review it and ask yourself if you are doing as much as you can to bring in new traffic to your website.
Here are the five of my favorites from Pozin’s list for health nutrition marketers:
1. Blogging and guest blogging
Offering free, original content on your site can help bring new visitors and set you apart from the competition. Writing guest blogs can also be beneficial, as you can include a link back to your own website.
Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back.
Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media.
4. Word of mouth (forums/Facebook fan pages, etc.)
Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations.
5. Email marketing
Email marketing is a great tool because most people need to be engaged multiple times before they buy. It’s been around for years, and is still one of the strongest ways to engage potential and current customers.
If you’re serious about driving traffic to your website, I suggest working down this list and asking yourself why and how well your marketing department is keeping up.
You can read Ilya Pozin’s entire article at “10 Proven Ways To Market Your Website”. You may also be interested in:
Health Nutrition Brands Can Spend Less on Paid Media Marketing
Creating AdWords Campaigns for Your Health Nutrition Brand
Marketing Health Nutrition with Viral Videos
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.
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