Category Archives: Marketing

Point-of-Purchase Proximity Improves Health Nutrition Marketing

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Healthy groceriesTips for increasing sales with point-of-purchase and proximity marketing

We are all familiar with how effective Point-of-Purchase Marketing can be. We know POP increases your return on investment because it allows you to reach before your customers make a purchasing decision and it can reinforce their confidence in that decision. Continue reading →

Health Nutrition Marketing: 6 Tips to Reach Your Target Customer

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Your Target Customers

How to position functional foods to reach different customer segments

Many people have a cliché  image of the health food customer in their mind, but the reality is very different. The functional food consumer (one who buys foods and beverages for health benefits as well as nutrition) is not one type of person. If you’re not segmenting your customer population, you may be missing out on key opportunities. Continue reading →

Marketing Health Nutrition to Children

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Marketing to Children

A changing market is creating new opportunities for health nutrition brands

Remember when children’s television revolved around ads for sugary cereals, sweet drinks, and the newest, most outrageous candy on the block? Well, according to a recent article written by Nanci Hellmich of USA Today, those days are swiftly coming to an end. The Walt Disney Co.—one of the most influential major media companies in America—is setting health standards for all food and beverage products advertised on its networks. Continue reading →

FDA and Health Nutrition Marketing

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health nutrition

If you’re worried about stricter government regulations in the dietary supplement industry, don’t be

The good news is that dietary supplements continue to grow as an industry. In the last decade, sales of dietary supplements have quadrupled, and there seems to be no end in sight. The not-so-good news is that this growth has not gone unnoticed by the FDA, which means that more and more of their attention is focused on regulating the industry. Continue reading →

Health Nutrition Marketing and NSF Certification

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supplement marketing

If you are marketing a dietary supplement or sports nutrition product, you should know if it is NSF Certified for Sport.

As a competition-level athlete, I was excited to read about a new program of certification for sports supplements and nutrition products.

After all, most athletes want to enhance their performance through the use of legal supplements, but it can be hard to navigate the sea of confusing information about what is and isn’t considered a “banned substance”. All too often athletes are disqualified for using substances that they thought were completely harmless and legal, and of curse, no one wants to put their own health at risk. That’s where NSF comes in. Continue reading →

The New Hero of Health Nutrition Marketing

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Social media can get people talking about your sports nutrition brand

Ever since Wheaties first put pictures of athletes on their cereal boxes, famous faces have dominated sport nutrition marketing campaigns. But this type of marketing comes with a big price tag. And we’ve all seen what happens when a brand ties its reputation to an athlete who won’t play by the rules. Continue reading →