Health Nutrition Marketing: 6 Tips to Reach Your Target Customer

Your Target Customers

How to position functional foods to reach different customer segments

Many people have a cliché  image of the health food customer in their mind, but the reality is very different. The functional food consumer (one who buys foods and beverages for health benefits as well as nutrition) is not one type of person. If you’re not segmenting your customer population, you may be missing out on key opportunities. Continue reading