The Importance of Content Marketing in Health Nutrition Marketing

4 tips for creating content that will bolster your brand

Content marketing is an idea most marketers are beginning to feel comfortable with, but what many brand managers don’t realize is that there is a lot more to it than a couple of generic blog posts and social media status updates. Content marketing efforts need to be consistent, focused and most of all engaging.

What is exactly the purpose of content marketing? The main goal is to connect with your customers outside of traditional selling tactics. In the past, marketers blasted their customers with messages that told them what to think and what to buy, and sometimes it backfired. Content marketing strives to position your brand as an expert in its industry, and offers your customers something for interacting with your brand—relevant, engaging content.

Consumers now spend as much time consuming content as they do sleeping or working, so providing that content is a smart way to connect with them and build trust for your Health Nutrition Marketing brand. The idea is to win customers without pitching your brand. Here are 4 tips that can make your content marketing efforts more successful:

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Building Brand Trust with Health Nutrition Marketing

Trust

4 ways to gain the confidence of nutritional supplement customers

Recent surveys report that nearly half of American adults regularly use dietary supplements to support or improve their health or to maximize their athletic performances. Supplements can be made from plants, algae, seafood, yeasts, fungus, and many other food substances or extracts, which may explain why consumers rarely know exactly what they are getting.

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Marketing Health Nutrition Products to People with Allergies

Peanuts 11-7-08

3 ways to increase your brand presence in the allergen-free market

Millions of Americans have allergic reactions to food, and there is no cure other than eating foods that are allergen-free. Though this is a growing problem for consumers, I see it as a great opportunity for Health Nutrition marketers to develop more and better allergen-free products.

The allergen-free nutrition market used to center on simple things like leaving out peanuts and soy, but it is expanding all of the time. According to a new report from the Global Industry Analysts (GIA), the global market for foods developed for those with food allergies and intolerances is expected to grow to more than $26.5 billion over the next five years.

Most of the new growth in the allergen-free marketplace is stemming from wheat-free, gluten-free, and lactose-free diets. Numerous celebrities now try out the benefits of gluten-free and wheat-free diets for weight loss and general health. Others are convinced that going gluten-free can help treat diseases and disorders such as autism, chronic fatigue syndrome, schizophrenia, attention deficit disorder, multiple sclerosis, infertility, migraines, and more.

With such a huge opportunity in the allergen-free marketplace, it is a great time to get into the act if you haven’t already. Here are the 3 steps you can take to make sure your customer knows about your existing or new allergen-free HNM product:

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