4 tips for creating content that will bolster your brand
Content marketing is an idea most marketers are beginning to feel comfortable with, but what many brand managers don’t realize is that there is a lot more to it than a couple of generic blog posts and social media status updates. Content marketing efforts need to be consistent, focused and most of all engaging.
What is exactly the purpose of content marketing? The main goal is to connect with your customers outside of traditional selling tactics. In the past, marketers blasted their customers with messages that told them what to think and what to buy, and sometimes it backfired. Content marketing strives to position your brand as an expert in its industry, and offers your customers something for interacting with your brand—relevant, engaging content.
Consumers now spend as much time consuming content as they do sleeping or working, so providing that content is a smart way to connect with them and build trust for your Health Nutrition Marketing brand. The idea is to win customers without pitching your brand. Here are 4 tips that can make your content marketing efforts more successful:
Jessica is a competitive athlete and the President of Energize HNM, a health and nutrition marketing agency. Jessica is committed to supporting health brands of every size by helping them define their missions and connect with their customers on a deeper, more meaningful level.