Marketing Health Nutrition Products to Moms

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4 ways moms use social media, and why you should care

Moms are constantly seeking advice and comparing their choices to those of other moms. Social Media provides the perfect platform for them to exchange this type of information. Whether it’s Facebook, Twitter or any of the hundreds of other new social sites out there, moms are connecting at record rates.

80% of moms access social media sites to make their buying decisions. 70% of women make the healthcare decisions for their families. Combine those statistics, and it’s clear why Health Nutrition marketers should be targeting moms through social media.

Here are the 4 things you should know about what moms are doing online: Continue reading