6 simple ways to improve your Google marketing ROI
I recently took a Google Marketing class to learn more about Search Engine Marketing (SEM) campaigns. I wasn’t there to learn how to create a campaign—though the refresher on best practices was nice. My main goal was to make sure I was spending my clients’ dollars wisely. Some brands have large budgets and others have very small budgets, but they all want the best return on investment. So, I wondered, how much money does it take to run a really effective Google AdWords campaign?
The answer: You don’t have to spend a lot of money on Google pay-per-click advertising, but you do have to invest the time to make sure you have the right strategy.
Here are 6 ways to create a more successful AdWords campaign: