4 reasons why earned media is a cost-effective alternative
Earned Media may not be a term that you’re familiar with, but if your health nutrition brand has generated social media followers or positive social mentions, then it is already working for you. Unlike Owned Media, such as your website or blog, or Paid Media, such as Facebook ads, Earned Media is an organic, constantly evolving discussion between customers about their experience with your brand. In short, earned media reflects the reputation you have earned in your market.
Here are 4 reasons why earned media deserves more of your attention: