Out with the old, in with the new is the mantra when branding today’s Health and Nutrition products. That’s because a whole new generation of shoppers are changing the rules.
There was a time when the Baby Boomer generation dictated what was on store shelves, but today, the biggest influencers in the food markets seem to be the Millennials. I happen to be one of the nearly 80 million Millennials (also known as Gen Y) born between the early 1980s and the early 2000s. I definitely agree that there is a difference between how we shop and the more traditional way Baby Boomers shop.
Here are 5 things Health and Nutrition Marketers should know about the buying habits of Millennials:
6 simple ways to improve your Google marketing ROI
I recently took a Google Marketing class to learn more about Search Engine Marketing (SEM) campaigns. I wasn’t there to learn how to create a campaign—though the refresher on best practices was nice. My main goal was to make sure I was spending my clients’ dollars wisely. Some brands have large budgets and others have very small budgets, but they all want the best return on investment. So, I wondered, how much money does it take to run a really effective Google AdWords campaign?
The answer: You don’t have to spend a lot of money on Google pay-per-click advertising, but you do have to invest the time to make sure you have the right strategy.
Here are 6 ways to create a more successful AdWords campaign:
3 ways to differentiate in an increasingly competitive landscape
Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading →
Cause marketing continues to gain popularity with consumers who want to feel they are doing good when they spend their dollars. For health and nutrition brands, a cause marketing campaign is a great way to create a buzz around your product.
How can you make sure your campaign generates a return on your investment as well as a feeling of goodwill? Here are 5 ways to make your cause marketing campaign more effective: Continue reading →
4 obstacles to innovation and how to overcome them
I can’t tell you how many times clients say that they want to “think outside the box”, when in reality they just want to tweak the same old solutions. Why? Because those solutions are safe.
Nutrition and wellness brands are particularly susceptible to safe thinking because they want to gain consumer trust. The impulse is to stick with what works. But today’s digital consumers are easily bored and content hungry. To engage them, creativity is a necessity, not a luxury.