Out with the old, in with the new is the mantra when branding today’s Health and Nutrition products. That’s because a whole new generation of shoppers are changing the rules.
There was a time when the Baby Boomer generation dictated what was on store shelves, but today, the biggest influencers in the food markets seem to be the Millennials. I happen to be one of the nearly 80 million Millennials (also known as Gen Y) born between the early 1980s and the early 2000s. I definitely agree that there is a difference between how we shop and the more traditional way Baby Boomers shop.
Here are 5 things Health and Nutrition Marketers should know about the buying habits of Millennials: