Marketing Your Health and Nutrition Brand Against Private Labels

Tomato RED

3 ways to differentiate in an increasingly competitive landscape

Tell your story
Customers who buy health food and supplements, particularly those who buy organic, are interested in knowing who is making their products. If you are a small company, chances are you have a much more authentic story to tell than large retailers who buy from many different sources. Are you based on a family farm? Did you start on a shoestring budget with one mission in mind? Is your product named after your Grandmother? When you tell your story, you connect with your customers. And that’s something big box brands just can’t do. Continue reading