4 reasons using existing employees to manage your social media is a bad idea
As more and more businesses see the real and measurable benefits that social media can deliver, they are trying to find inexpensive ways to keep up. The usual approach has been to put existing employees in charge of their social media management. But all too often, social media tasks and development that are simply “added on” to the responsibilities of existing employees are not done well.
Many Health Nutrition brands are home grown, and their culture is extremely employee-focused. The idea of promoting from within probably seems natural. But if you want your social media efforts to drive traffic and conversions, you should avoid tasking an existing employee with the challenge. Hiring a full-time Social Media Strategist or a social media agency is an absolute must. Here are 4 reasons why: