Health Nutrition Marketing: 3 Facebook challenges pharmaceutical brands have to overcome

Social Media: Changing Business

In today’s Internet-dominated landscape, every CMO—even those in pharma—must have a social media strategy

A lot of pharma brands struggle with the how of using Facebook. In fact, the UK unit of Johnson & Johnson just pulled their Psoriasis 360 page from Facebook after a year because they couldn’t control the content. Continue reading

The New Hero of Health Nutrition Marketing

Social media can get people talking about your sports nutrition brand

Ever since Wheaties first put pictures of athletes on their cereal boxes, famous faces have dominated sport nutrition marketing campaigns. But this type of marketing comes with a big price tag. And we’ve all seen what happens when a brand ties its reputation to an athlete who won’t play by the rules. Continue reading