Health Nutrition Marketing: Changing the way pharma sells

Some claim the future for pharma reps is freelance

We all know that the pharmaceutical industry is primed for change. Pipelines are shrinking, budgets are limited, and the way we’ve marketed in the past is simply not going to work in the future. The pharma industry is also notorious for being slow to adopt change, so a recent article written by Craig Sharp took me by surprise. In it, Sharp shares the predictions of Richie Bavasso (President of Exploria Sales Performance Solutions) from the 2012 Sales Force Excellence Europe Conference. Bavasso suggests that in 2012 pharmaceutical reps will start to freelance, working for a mix of pharmaceutical clients, not just one employer. Continue reading