A New Trend in Health Nutrition Marketing

Find out why consumers are choosing food over supplements

There was a time when it looked like vitamins and herbal supplements were the answer for an aging population. Health-conscious consumers seemed less interested in eating well than in finding the fountain of youth in a bottle. But all that is changing. According to this fascinating article from the Institute of Food Technologies, consumers have shown signs that they are more knowledgeable about what they are eating, and will choose food or healthy drinks over supplements if given the choice. Continue reading