The Role of Celiac Disease in Health Nutrition Marketing

Gluten Free Aisle

4 reasons major HNM brands take gluten-free seriously

A reader of mine recently requested that I write about celiac disease and gluten-free eating. I was surprised at myself for not having broached the subject before. After all, gluten-free is now as common in the health nutrition market as sugar-free or fat-free.

Not long ago, grocery stores were debating whether it was even worth it to stock health foods. Today, Whole Foods is a major retailer, and they now have a section on their website dedicated to educating customers about celiac disease (a digestive disorder caused by an allergy to wheat, barley, and rye) and gluten-free eating.

If you haven’t been paying attention to how gluten-free is impacting the Health Nutrition market, here are 4 reasons you should: Continue reading