Leading Children To Good Habits With Health Nutrition Marketing

4 ways to make healthy foods and beverages appealing to children

Type-2 Diabetes is more common in children than ever before thanks to a society that serves up a steady diet of fast food and junk food advertising. According to the Institute of Medicine (IOM), “Food marketing intentionally targets children who are too young to distinguish advertising from truth and induces them to eat high-calorie, low-nutrient (but highly profitable) “junk” foods; companies succeed so well in this effort that business-as-usual cannot be allowed to continue.”

As a fitness expert, I’m acutely aware of how nutrition fuels the mind, body and spirit, and I feel that Health Nutrition Marketers are doing children a service by combating these messages with a healthy alternative. Traditional advertising can be manipulative and inappropriate for young children, but I think healthy food and beverage marketing is responsible marketing when education is the main goal.

With that said, here are some ways that your Health Nutrition brand can reach out and help educate a younger market by speaking their language:

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Mobile Marketing in the Health Nutrition Market

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4 innovative tips to keep your brand on the cutting edge

According to a new report from Chetan Sharma Consulting, the US has reached 50 percent smartphone penetration.

Smartphones are in widespread use because they are a convenient way for Americans to communicate with friends, business partners, and customers as well as tap into social media and the ever-increasing number of apps that make life easier. Today’s user relies on their smart phones to access social media accounts, use QR codes, access web sites, or just pass the time by playing games.

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Using SMS for Marketing Health Nutrition

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Simple tips that will help achieve clear results for your SMS marketing strategy

SMS marketing (Short Message Service) uses text messaging to spread a marketing message. When done correctly, it’s the ultimate form of direct marketing, because texts are relevant in the moment. Some marketers don’t put much thought into their SMS strategy. This is a mistake. As a health and nutrition marketer, it’s critical that you target your customer shrewdly in order to see concrete and measurable results. Continue reading